Travis Scott scores a role with FC Barcelona

On Might 11, El Clàsico will happen at Spain’s Olympic stadium. For individuals who don’t know, that’s the annual soccer match performed between FC Barcelona and Actual Madrid, the nation’s two largest groups. As you possibly can think about, it’s an enormous day for Spain (and for soccer) and this yr, FC Barcelona shall be carrying a Travis Scott design.

Becoming a member of the likes of Drake, Rosalía and the Rolling Stones, Scott is the most recent musician to place his stamp on the soccer jersey. Fairly actually, the maroon and navy shirt is adorned with the phrases Cactus Jack, written in gold throughout the chest. Scott followers will immediately recognise the alias because the identify of the artist’s report label and alter ego.

This marks the sixth jersey takeover led by Spotify, and whereas normally the music streamer’s brand can be entrance and centre of the shirt, every takeover sees the emblem changed with that of a world musician: enter Travis Scott. “El Clásico is a moment the whole world taps into. Teaming up with Spotify and FC Barcelona lets me merge my universe with theirs,” explains Scott. “This wasn’t just about throwing Cactus Jack on a jersey. It’s about building something that blurs the line between sound and sport.”

French footballer and FC Barcelona defender Jules Kounde is especially excited: “As a long-time Travis listener and someone who cares about style, this collaboration with Spotify is powerful. Seeing the Cactus Jack logo on our jersey and being part of a drop that blends football with fashion and music is something that I’m hugely inspired by and I’m proud to be part of a club that embraces that.”

In addition to the jersey that shall be worn by the staff on match day, the most important trio (Scott, FC Barcelona and Spotify) are additionally launching a capsule assortment, increasing into life past the pitch by way of unique attire and equipment. All out there from Might 9 at TravisScott.com.

What’s extra, to rejoice the brand new jersey and capsule assortment, Scott shall be internet hosting an unique invite solely live performance for a few of his largest followers. Going down the night earlier than El Clàsico on Might 10, the live performance will characteristic fan-led moments and immersive activations from begin to end. It additionally marks Scott’s first ever Barcelona live performance.