Netflix Won The Streaming Wars. What's Next?

“Netflix Won the Streaming Wars. What’s Next?”

Printed: March 24, 2025

Netflix Gained the Streaming Wars. What’s Subsequent?

By Movieguide® Contributor

Netflix is the undisputed winner of the streaming wars. So, what’s subsequent?

“Netflix has won the streaming wars. Case closed. But where does the company go from here?” analysis agency MoffettNathanson wrote in a notice to its purchasers. “The short answer: There’s lots of runway ahead.”

The agency pointed to the streamer’s ad-supported subscriptions as a key think about its continued progress.

The ad-supported tier — which prices simply $7.99 a month, versus the premium bundle’s $24.99 price ticket — has introduced Netflix 41 million new subscribers globally within the final yr.

MoffettNathanson predicts that Netflix will generate $6 billion in annual advert income alone by 2027 and as a lot as $10 billion by 2030. The agency even upgraded the streamer’s inventory value goal from $850 to $1,100.

“Despite all of Netflix’s recent success in reinvigorating growth, we believe its engagement will allow the company to better monetize and unlock greater profits in the years ahead,” MoffettNathanson defined.

MoffettNathanson analyst Robert Fishman famous that, due to its giant variety of subscribers, Netflix can afford to spend extra on their unique content material, which ends up in much more subscribers.

“Because it has more content, it drives better engagement, leading to more subscribers and possibly better pricing power in a virtuous cycle,” he explained. “This is the enduring power of Netflix’s first-mover advantage in streaming.”

READ MORE: HOW DID NETFLIX WIN THE STREAMING WARS?

These numbers contradict the dire predictions many had for Netflix after it introduced it might be elevating its subscription costs.

“As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix,” the streamer wrote in a letter to traders.

One other issue contributing to Netflix’s success? Its ventures into reside sports activities, from NFL video games to WWE matches.

“We are constantly trying to broaden our programming, and live events are one of those things and sports is part of those live events,” Netflix co-Chief Government Ted Sarandos said throughout an earnings name. “This is a really fantastic thing.”

Rosenblatt analyst Barton Crockett added, “The subscriber growth seen in the last quarter was 100% without a doubt heavily affected by these live sports events. It was a great bet, and it paid off.”

READ MORE: THE SURPRISING CONTENT DRIVING NETFLIX VIEWS