“Coca-Cola Announces Decision On Bubba Wallace Sponsorship”
Bubba Wallace landed a becoming endorsement deal forward of the Coca-Cola 600.
Three days earlier than Sunday’s Cup Collection race at Charlotte Motor Speedway, 23XI Racing revealed a brand new partnership with Coca-Cola Consolidated. The most important Coca-Cola bottler in the US is predicated in Charlotte.
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“Big news! We’re proud to welcome [Coca-Cola Consolidated] to the 23XI Racing family,” 23XI Racing announced on social media. “Whether it’s cooling down after a race or celebrating in Victory Lane, Coke is Bubba’s go-to. Here’s to more iconic moments on and off the track.”
“We’re so excited to partner with 23XIRacing!” Coca-Cola Consolidated responded. “Cheers to making even more memories together!”
DAYTONA BEACH, FLORIDA – FEBRUARY 16: Bubba Wallace, driver of the #23 McDonald’s Toyota prepares for the NASCAR Cup Collection Daytona 500 at Daytona Worldwide Speedway on February 16, 2025 in Daytona Seaside, Florida. (Photograph by James Gilbert/Getty Pictures)James Gilbert/Getty Pictures
In response to 23XI’s press release, Coca-Cola Consolidated is now “the official soft drink partner of Bubba Wallace and the No. 23 team.” The settlement will embody branding on Wallace’s Toyota and off-track engagement alternatives with followers and college students.
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“We’re excited to welcome Coca-Cola Consolidated to the 23XI family,” 23XI workforce president Steve Lauletta stated. “For decades, Coca-Cola Consolidated has had a significant impact in the communities they serve, and we look forward to collaborating with them on meaningful programs that give college students a behind-the-scenes look at how our team operates. We also look forward to creating special moments for 23XI fans to meet Bubba at select races.”
Wallace can commemorate the brand new collaboration with a robust end at Sunday’s Coca-Cola 600.
After ending third in consecutive March races, Wallace has positioned inside the highest 15 in certainly one of his final 5 factors occasions. He ended thirty third at Texas and Kansas earlier than ending eighth finally weekend’s All-Star Race.
Looking for his first win since 2022, Wallace appears to be like to make his second profession playoff look. He is tenth in Cup Collection factors (310) this season, however two drivers behind Wallace (Austin Cindric and Josh Berry) have secured a postseason berth with 2025 victories.
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The Coca-Cola 600 kicks off Sunday at 6 p.m. on Amazon Prime Video.
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Coca-Cola Announces Decision On Bubba Wallace Sponsorship first appeared on The Spun on Might 22, 2025
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