Randy Pitchford Says A “Real Fan” Will Find A Way To Pay $80 For Borderlands 4, If That Ends Up Being The Price

Borderlands 4 does not have an official value but, however there’s loads of hypothesis that it’ll go the way in which of Mario Kart World and sport an $80 price ticket. When requested concerning the value at PAX East, Gearbox boss Randy Pitchford gave a protracted reply about why pricing is not his name to make, and the way these on the publishing facet are weighing all of the choices with regards to pricing.

Pitchford was far more curt when responding to a fan on X, although. He reiterated to somebody pleading with him to not make Borderlands 4 $80 that the value was not his name and {that a} “real fan” would discover a means to purchase it, even when it finally ends up being $80.

Commenting on Pitchford’s put up concerning the Creator’s Voice video for Borderlands 4, X user oldgoldsot wrote, “Randy, this game better not be 80 dollars. Don’t take that risk, alot of gamers aren’t gonna pay 80 dollars and feed this notion of constant increase of the price tag You are the CEO, you have some say with the price when it comes to your publisher.”

Pitchford’s response boiled all the way down to telling customers to drag up their bootstraps if the $80 price ticket is simply too excessive for them.

“A) Not my call. B) If you’re a real fan, you’ll find a way to make it occur,” Pitchford wrote. “My local game store had Starflight for Sega Genesis for $80 in 1991 when I was just out of high school working minimum wage at an ice cream parlor in Pismo Beach and I found a way to make it happen.“

It isn’t the perfect reply, if solely as a result of Oldgoldot’s unique criticism is extra to do with the concept that gamers, like themselves, will vote with their pockets towards video games leaping as much as $80. Whether or not they had been a ‘actual fan’ had nothing to do with it, they usually did not imagine that Pitchford had completely no say when it got here to pricing, because the chief govt officer at Gearbox.

Nintendo was the primary to interrupt the $70 ceiling by bumping up Mario Kart World to $80, adopted by Microsoft growing the value of its video games and {hardware}. PlayStation has bumped up the value of its companies and {hardware} the world over, and whereas it hasn’t seemingly carried out the identical with its video games, conserving Ghost of Yotei at $70, it is realistically solely a matter of time.

Take-Two may need held again with Mafia: The Previous Nation with a a lot lower-than-expected value of solely $50, and it’d maintain again once more with Borderlands 4, opting to not leap as much as $80 however keep at $70. Regardless, it is unlikely that it’ll value lower than $70. When Borderlands 3 launched in 2019, it did so on the then-standard $60 value. So gamers ought to anticipate to pay at the least $70 for Borderlands 4.

However they should not must anticipate to be informed to “make it happen” by studio bosses when the costs go up, particularly when every thing, together with the price of issues extra vital than video video games, goes up.