Bill Belichick explores hiring outside P.R. help

Invoice Belichick appears to know that his present publicity plan isn’t working.

Per a number of sources, Belichick has been speaking to no less than one skilled P.R. specialist within the hopes of boosting his guide tour and/or the general pursuits of the North Carolina soccer program.

Belichick has been having conversations with former Bears V.P. of communications Brandon Faber. The discussions have been occurring for a few months. For now, nevertheless, nothing has been accomplished or formalized.

The potential project encompasses working immediately for North Carolina and/or helping Belichick with non-UNC issues. Like his guide.

It could be clever for Belichick to get somebody to supply him with frank, candid recommendation on navigate the media. Because it pertains to his guide tour, Belichick has badly blown it by assuming the media wants him greater than he wants the media.

The choice to revert to that goofy, truculent press-conference presence did him no favors throughout his latest CBS interview. Throw in his girlfriend serving as a de facto umpire who regarded outsized softballs as excessive warmth, and it was all much more weird.

It additionally sparked every week of relentless scrutiny, which put his private/skilled relationship firmly on the radar of TMZ and Web page Six. It additionally obtained Belichick a skewering within the cold open of the latest episode of Saturday Night time Stay.

Perhaps it can change. To make it change, Belichick wants a seasoned and skilled P.R. skilled who can inform him when issues are going properly — and who could make him understand when the soccer emperor’s new garments is a Navy jersey from the Nineteen Fifties with an enormous gap in it.